To be an high-level professional, you HAVE to be a consistent communicator - hitting the occasional ace won't cut it any more. You might have developed sensible habits, and adjusted your settings on the drinks after work routine, but still, that consistency eludes you. 

THAT's how you get those stake-holders smiling, the decision-makers onto their next steps, and the team all riding on the bus with you.

For this, you must pay attention to the elements of Content, Presence and Delivery. It is the art of channelling 'what you say' through 'how you say it'. Now, how often have you paid a lot more attention to one, and not so much the other? 

Exactly.

So whether out to lunch with a key senior leadership player, growing business with a new client, or leading the way forward with a business plan - give equal attention to both of these elements. The Content of what you say, and the Presence you embody when you say it, must be dialled-in to produce consistent Delivery. It is CRITICAL for success - not just hoping that an ad-hoc blend of reasonable competence with a likeable character will attract consistent, optimal results. That's where a significant number of mid-senior level people get stuck. 

You'e got to be more mindful than that.

However, once you drill into these elements, sharpen them up through practice, and make them work for YOU - the success will come naturally, and your competition? 

They'll be wondering how you make it look so easy.